skip to main content

Google Tag Manager (Beginners)

Tags, triggers and variables, what does it all mean?

Discover how you can utilise Google Tag Manager to deploy third-party tracking scripts, helping you gain extra insight about your visitors in this training course which covers all the fundamentals.

Digital Marketing Training icon

Let's talk about your training needs

Duration: Half day

Agenda

  • What is Google Tag Manager?
  • Benefits of GTM
  • Account hierarchy
  • Container code installation
  • User interface
  • Tags, triggers and variables
  • What is a tag?
  • What is a trigger?
  • What is a variable?
  • Debugging
  • Publishing
  • Q&A

Details:

  • For up to four people per class
  • Our training takes place both online and face to face, depending on your preference.
  • For larger groups please contact us
  • Special rates for charities

What are the benefits of a training course or workshop?

Education sector icon.

Actionable Training

Using insights learnt on the day you can go back to the office with great ideas to implement.

Analytics & Tracking icon.

Increase your Value

Learn new skills or expand your existing knowledge to help increase your value to your employer.

SEO icon.

Learn from Professionals

You’ll be learning from an experienced professional who has years of knowledge to share with you.

Digital Marketing Training icon

Full Training Documentation

Don’t worry about hastily making notes, everything discussed will also be emailed across to you.

Food & Drink sector icon.

Tea, Coffee and Biscuits!

For our In-person workshops, no training session would be complete without a selection of hot drinks and chocolate biscuits to help keep your brain alert.

We also provide training across Google Analytics, SEO, Google Tag Manager and more. Discover our digital marketing training packages.

Get in touch.

Let’s chat today about how we can assist you with your GA4 Setup 
or migration.

Gavin Willis

For partner enquiries:

Book a meeting with Gav