Event tracking
Understanding how users interact with your website is key to making informed decisions. Event tracking allows you to see what’s working, where users drop off, and how they engage with key elements.
Let’s chat about your needs...
When event tracking matters
Every click, scroll, or interaction on your site tells a story. Without tracking, it’s impossible to know:
- Are users completing key actions, like form submissions or purchases?
- Where are visitors dropping off in the conversion funnel?
- Which CTAs, buttons, or links are driving engagement?
By tracking events in Google Analytics, you gain a complete picture of how users behave, allowing you to refine your marketing strategy and improve website performance.
What are the benefits of a training course or workshop?
Defining Key Events
Identifying which user interactions matter most to your business
Implementing Tracking
Setting up tracking for clicks, form submissions, video plays, and more
Testing & Validation
Ensuring accurate data collection through rigorous testing
Reporting & Insights
Helping you understand the data and make informed decisions
We also provide training across Google Analytics, SEO, Google Tag Manager and more. Discover our search marketing training packages.
Get in touch.
Let’s chat today about how we can assist you with your GA4 Setup or migration.
For new business:
Book a meeting with Harley
For partner enquiries:
Book a meeting with Gav