Travel

In a fast-moving industry shaped by seasonality and global events, having the right digital strategy is essential.

With 80% of travel planning now happening online, standing out requires more than just visibility, it’s about building trust, inspiring action, and ensuring your brand is found by the right audience at the right time.

Understand audience search habits and add value

Travellers are naturally research driven, often comparing multiple options before making a booking. To capture their attention and convert interest into action, you need to understand how they search, whether it’s by destination, budget, reviews, or special offers. Simply having generic hotel or package descriptions copied from other sites won’t get you noticed. Instead, a value-led content and SEO strategy ensures your brand stands out while offering travellers something meaningful.

Our SEO strategies are designed to:

Optimise for the right search intent, from budget conscious travellers to those looking for luxury experiences.
Enhance site structure and user experience to make browsing easy and intuitive.
Increase visibility through strategic outreach and PR, raising awareness beyond your own site.

Boost conversions with targeted remarketing

Alongside SEO, we tailor PPC campaigns that work with your business goals and seasonal trends. Our remarketing strategies help reconnect with potential customers, whether they’ve browsed your site, checked availability, or even abandoned their booking at the final step. With carefully crafted ad copy and targeted messaging, we help turn interest into bookings.

Ultra targeted ad-messaging

Social media is also a powerful tool for reaching specific traveller profiles. Whether you’re looking to engage student travellers on Instagram or target families with package holiday deals, our Paid Social strategies use detailed audience profiling to connect with the right people at the right time.

Through A/B testing and performance analysis, we refine campaigns to maximise engagement and conversions.

We have consistently supported clients through seasonality and any restrictions they may face, from weather aversions or political issues preventing travel.

Supporting your business through every challenge

The travel industry faces unique challenges, from shifting demand to external factors like weather or political restrictions. At Search Seven, we have helped our travel clients navigate these fluctuations while continuing to grow. Our results speak for themselves:

100% increase in click-through rates from PPC campaigns
160% increase in organic visibility through SEO

We work in a way that suits your business goals, whether you’re focused on Return on Investment (ROI), Cost Per Acquisition (CPA), or maximising long-term brand visibility.

160%Increases in organic views through SEO

Travel Clients We’ve Worked With

We have had the privilege of working with fantastic travel and tourism clients to help elevate their online exposure and drive bookings and ticket sales through their websites. These include - Rickshaw Travel, The Cruise Line, EasyJet, Collinson, Responsible Travel, Ski Armadillo, British Airways i360, Brighton Fringe, Southampton Boat Show, Love 2 Visit, Classic Collection Holidays and SwimTrek. In our case studies, you can find out more about our Travel clients, their goals, and how we’ve helped them achieve them.

View our work