IQ Cards, one of the leading on demand print and digital solutions providers, had the objective to push their Christmas card project and increase sign up amongst their target audience of schools, parents and teachers in 2015.

A highly targeted approach based on strategic research into keyword areas and placements saw fantastic results for IQ Cards with an 1100% increase in conversions. Specifically, a targeted paid search campaign build saw a 30% decrease in CPC together with an 80% improvement in click through rate. This was then followed up with display campaigns, successfully targeting with specific placements, as well as re-engaging with people who had previously visited the site.