The team at St Catherine’s Hospice work tirelessly to provide expert medical care, pain management, emotional support and practical assistance to residents and their families, helping them navigate through difficult times with dignity and respect.

Through their commitment to personalised care, St Catherine’s Hospice remains a beacon of hope for individuals and families facing end-of-life challenges.

Prior to commencing the refresh and restructuring process, we reached out to the Google Ads Grant Support team to identify the cause of the deactivation and understand the steps needed to reactivate the St Catherine’s Hospice account.

The reactivation process was pretty straightforward as we uncovered the Ad Policy Violation was attributed to the ad type, which was now outdated.

St Catherine’s Hospice approached Search Seven following the deactivation of its Google Ads Grant account due to an Ad Policy Violation.

Feeling the need for a refresh and restructure, attention was directed to campaigns focused on Brand, Donations, Volunteering, Shops, and Events with the aim of boosting awareness and driving more conversions through donations and sign-ups.

By implementing a nationwide expansion strategy for a handful of St Catherine’s Hospice’s campaigns, we successfully broadened the charity’s reach by communicating its mission, values, and services to a much larger audience.