Royal Windsor Racecourse
Steeped in history and set in 165 acres of stunning Berkshire countryside, Royal Windsor Racecourse hosts thousands of eager horseracing fans each year. Outside of race days, they also have a busy calendar of events, from live music to fireworks.
Objective
Our objectives were to increase online ticket sales, drive awareness of the weekly race days and non-racing events, and grow YoY sales by using an omni-channel approach through Search, Display, Remarketing and YouTube advertising.
Solution
Initially mapping out a media plan for race fixtures – including The Jamaica One Love Rum ‘N’ Reggae Racenight, Rock at the Races and Vegas Racenight, we identified and targeted key audiences using a combination of In-Market, Affinity and Customer Match audiences. From the learnings of these campaigns, we were able to drive quality traffic, with a high propensity to convert for non-race day events, such as Bonfire Night and Rita Ora Live and more.
We acquired crucial data on Royal Windsor’s audience, and were able to drive a continued increase in performance throughout the season by concentrating spend by channel, demographic, time of day and device.
Leveraging a variety of Ad messaging across Search, Google Display Network and YouTube, we were able to deliver the most influential Ads to drive action and sales. We acquired crucial data on Royal Windsor’s audience, and were able to drive a continued increase in performance throughout the season by concentrating spend by channel, demographic, time of day and device.
Results
Windsor’s Greatest Show Fireworks Extravaganza was a sell-out success, alongside race days such as their Rum ‘N’ Reggae Racenight all of which used a multi-channel approach to acquire customers, rounded off a fantastic year for Royal Windsor Racecourse.
Increase in Conversions
Decrease in CPA
Increase in average session duration
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