IQ Cards
Our client IQ Cards specialise in print and production of Christmas cards for schools, working with schools all across the UK, providing a fantastic fundraising opportunity which children and parents love.
Objective
IQ Cards, one of the leading on demand print and digital solutions providers, had the objective to push their Christmas card project and increase sign up amongst their target audience of schools, parents and teachers in 2015.
Solution
A highly targeted approach based on strategic research into keyword areas and placements saw fantastic results for IQ Cards with an 1100% increase in conversions. Specifically, a targeted paid search campaign build saw a 30% decrease in CPC together with an 80% improvement in click through rate. This was then followed up with display campaigns, successfully targeting with specific placements, as well as re-engaging with people who had previously visited the site.
Results
The paid media campaign achieved the following results within four months, since its launch in May 2015…
Reduction in average CPC
Improvement in all conversions
Improvement in sample pack registrations
Increase in conversion rate
Decrease in cost per conversion
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