Funky Hampers
Funky Hampers has thousands of gifts for all occasions. From gourmet food hampers to retro sweet hampers, from handmade chocolate bouquets to random retro gifts. They specialise in producing gifts with a difference, which in turn guarantees to bring smiles to faces.
Objective
Funky Hampers, like many advertisers, are striving for YoY growth in both revenue and return on ad spend (ROAS).
Solution
In the first year of working together, there have been some fantastic results. The strategy for Q4 was to increase ROAS and efficiencies across the account to ensure the busiest time of year was as profitable as possible. Through rigorous testing, we identified what was important to potential customers, which products and categories to focus on and importantly, which audience segments drove the greatest returns.
Q4 2019 YoY Results
- +43% ROAS
- -19% CPA
- +16% AOV
With greater efficiencies in place, we now looked to scale spend and revenue in 2020, while preserving the strong ROAS. With unprecedented challenges throughout March – June, efforts had to be scaled back, which allowed us to create a strategy to hit the ground running for July.
Through greater segmentation, a more aggressive approach around the best performing products and a greater use of automation, we have been able to drive strong YoY growth, in what typically is a quieter time of year.
Results
With a staggering variety of gifts available, coupled with a unique offering for businesses to treat their employees, Funky Hampers and Search Seven are well placed in continuing to scale the business and improve upon the yearly growth.
Revenue
ROAS
CTR
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