Through Search Engine Optimisation DenGro’s goal was to increase their Organic presence by identifying and ranking for relevant keywords with the aim of driving higher intent-driven traffic to the website and increasing Demo sign ups and sales.

The first step in the campaign was to undertake a Search Behaviour Analysis report which worked to identify the most relevant and potentially traffic-driving keywords for DenGro and their product. The team then worked on a Competitor Analysis breakdown that looked at the ranking competition’s various technical benchmarks alongside optimisation and the content available site-wide. This initial research helped to establish a clear Keyword Strategy on which to optimise the site around.

A Technical SEO Audit identified some areas that required improving and this alongside some historical data led to the decision by DenGro to migrate the website to WordPress for ease of use and to change the existing structure and build of the original website.

Once launched, a second audit was taken of the new website and actioned to ensure a smooth experience for users and search engines alike.

Website migrations are a complex task that come with serious risks as if not done correctly they can lead to disastrous results such big losses of ranking keywords and Organic traffic.

Search Seven understand the importance of a successful migration and therefore put a clear plan in place in order to reduce risks and ensure that the move from one platform to another was done with the preservation of Organic results in mind. As well as these initial steps, Search Seven supported DenGro by reviewing and making recommendations on all related steps ongoing throughout the entire process.