Approved Workshop Scheme
A leading certification authority, the Approved Workshop Scheme sets the benchmark for servicing motorhomes and touring caravans across the UK. By ensuring workshops adhere to their rigorous quality and service standards, they offer peace of mind to vehicle owners. Recognising the potential to enhance their digital presence, they sought to leverage SEO to connect with a broader audience, driving more qualified traffic to their website.
Objective
The primary goal was to increase the scheme’s visibility in organic search results, thereby attracting more targeted visitors to their site. A crucial part of this objective was not just to drive traffic but to convert a higher percentage of this traffic into actionable leads or customers. This dual focus is aimed at both widening the top of the funnel with more visitors and improving the efficiency of the conversion process at the website level.
Solution
Beginning with a comprehensive audit, the strategy involved identifying and implementing improvements across various aspects of SEO. On-site efforts focused on enhancing the relevance and quality of content, ensuring it met the informational and transactional search intent of potential visitors. Off-site SEO is aimed at building a robust backlink profile to elevate the site’s authority and trustworthiness.
Technical SEO changes tackled usability issues, improving site speed, responsiveness, and overall user experience. These efforts were structured as part of an ongoing retainer, allowing for continuous optimisation and adaptation to evolving SEO best practices.
Results
Increase in Organic Search Users
Increase in Engaged Sessions YoY
Increase in Organic Events YoY
Increase in Organic Events 124.8%
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