ACM (The Academy of Contemporary Music) had the objective of improving their online exposure in an attempt to drive targeted traffic back to their site with the intent of enquiring and/or applying for one of their music courses. With a clear instruction of what courses to promote, who they see as their key demographic, and a strict cost per conversion target across all campaigns and tactics, we had a detailed brief of what the requirements were.

Following a thorough strategic research phase, with the aim of understanding search demand and competitor behaviour, we ensured the site adhered to this strategic insight, building out new destination and course pages to benefit SEO, PPC and, more importantly, to improve the user experience and thus lead to higher conversion rates.

This was followed by several remarketing campaigns which was able to successfully re-engage with people who had previously visited specific course and destination pages on the site, yet not enquired/applied/registered, supported by affinity audience display campaigns and GSP campaigns, showing ads to Gmail users based on select terms.