Articles

A partner's guide to search marketing

A guide for search marketing to help with jargon-busting helping marketing agency partners get to grips with search

Average position metric to be sunsetted by Google Ads

Average position will no longer be reported on from September 2019. This follows the introduction of ‘Search Top IS’ &‘Search Absolute Top IS’.

Digital Marketing & Conversion: Top Tips on Lead Management & Nurturing

We look at important steps &advice on lead management and nurturing to ensure that bringing a potential customer through the pipeline is a seamelss process.

Why Getting PPC Training Should Be Your New Year’s Resolution For You And Your Business

We may already be a few weeks into 2019, but there is still time to think about a new year’s resolution for your PPC campaigns

What to keep an eye on in PPC in 2019

2019 promises to continue PPC trends of 2018, with new ones sure to emerge. But what should we be looking out for in 2019?

Bing & LinkedIn Join Forces For Enhanced Targeting

LinkedIn data, a user’s company, job function, and industry, will now be able to use this for Bing search campaigns.

How SEO & UX work together

Give your visitors the best experience when visiting your website by understanding how SEO and UX can work together

SEO Tools vs SEO Consultancy?

Debating signing up for SEO consultancy & aren't sure if you can achieve the same thing yourself with the use of an SEO tool? Read our handy guide first...

AdWords Is Becoming Google Ads

After 18 years as the Google AdWords brand, Google announced, as part of a holistic streamlining process, that they are rebranding their PPC platform to Google Ads.

'More Results' Change On Mobile SERP

Google seems to be trialling a significant change to the search engine results page (SERP) with the change from pagination to a ‘More Results’ option. This would mean that ‘appearing on page one’ may no longer be a credible KPI. This change has been confirmed by Danny Sullivan of Google on Twitter.

Top 5 PR Trends for 2018

Sophie Wilson, CEO & Founder of communications agency Tuesday Media, gives her thoughts on what this year has in store for brands from a PR perspective.

7 Top Tips for what to expect from SEO in 2018

As we enter 2018, what learnings and key insights can we take from 2017 and what we can we expect from SEO for the year ahead? Read our SEO predictions and top tips.

Google Display Advertising – Brand Safety & Best Practices

Google have responded to major brands pulling their advertising from YouTube and Google's Display Network. Find out more here.

PPC 2016 Round-Up & Trends for 2017

PPC advertising news and updates from 2016 and trends in digital marketing for 2017.

How to audit a PPC account and find the quick-wins!

When you’re working on a PPC account day-in day-out sometimes things can slide through the cracks, make sure you run a PPC audit to go back and cover the basics.

Revive your Content Strategy with our 7 Tips for Writing Content

Writing content that's engaging to the reader can be difficult. At Search Seven, we have 7 tips for writing content to kick start your content strategy

Is SEO Dead After Google's Penguin and Panda Algorithm Updates

After the Penguin and Panda Algorithm updates, experts came together at BrightonSEO to answer what everyone was wondering, is SEO Dead?

Interflora SEO Penalty: Not all content is created equally!

Interflora's SEO activity resulted in a penalty from Google and saw their rankings 'wilt', but what does this mean for the future of advertorial?

Google Enhanced Campaigns: A Huge Shakeup for PPC

Google announced last week that’s it is changing its approach to paid search campaigns, from now on all new campaigns are to be created as Adwords Enhanced Campaigns.

Video SEO in 2013: Why Now is the Time to Implement a Video Marketing Plan

Google are integrating more varied types of content into their SERP’s, So just why are videos such valuable tools to search engine rankings?

Post-Panda & Penguin: ‘Animal’ Friendly Websites to Rule SEO in 2013

With more and more sites being penalised by Penguin and Panda updates, now is the perfect time for new businesses to create a website, which is ‘animal’ friendly from the word go!

Targeting Tablet Users: Mobile Search Marketing

With so many users on tablet devices, our 5 tips on how to keep your site tablet search friendly can help optimise your search marketing strategy

Content Marketing - Top SEO Tactics for 2013

Content marketing has become an incredibly important tactic for SEO over the past few years. Check our latest article on Top Tactics to look out for in 2013

7 SEO Tips for Small Businesses

Increase your Organic visibility with our 7 SEO tips covering everything from Keyword Research, competitor analysis to creating engaging content

PPC: In House Vs Agency?

There are many pros and cons for working with a PPC Agency or taking it in-house. Read our list for further guidance on this...