Bing & LinkedIn Join Forces For Enhanced Targeting

Since Microsoft purchased LinkedIn in 2016, it has brought about the possibility of how advertisers can utilise this info.

LinkedIn data, a user’s company, job function, and industry, will now be able to use this for Bing search campaigns.

Originally, this data was only made available on the Microsoft Audience Network with limited access to LinkedIn data earlier this year. Now, it will be available for all advertising using Bing Ads. In Bing’s announcement, David Pann, General Manager of Microsoft Search Advertising, said: “Unique to the Bing Ads platform, this is a great opportunity for marketers to maximize their campaign spend with more precision-based targeting.” For information on how your business can utilise Bing and LinkedIn advertising, our Paid Social Media services provide further insights.